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Friday, October 9, 2026
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The Video Platform Grants Users Control to Reduce Artificial Intelligence-Made Media in Personal Streams

TikTok is introducing a updated setting that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the service revealed that it now features in excess of 1 billion AI videos.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a global rollout. This advancement aligns with a rise in AI-generated material, driven by emerging video-generation tools.

The Broader AI Trend

Studies have shown that approximately a tenth of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A large amount of this output is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is often illogical or bizarre.

“We know from our community that many people appreciate content created using AI tools, from AI artwork to educational videos, and we want to give people the ability to see more or less of that, depending on their own preferences,” commented a company executive.

Volume and Proportions

The platform disclosed that there are now 1.3bn videos on its service identified as AI-generated. Collectively, over 100 mn pieces of content are added to the app every day, making AI content a relatively small portion of its complete catalog.

Customizing Your Feed

Viewers will be in a position to limit or boost the amount of AI content they see by accessing the “manage topic” feature in the application and picking AI-made media. Additional categories that currently be controlled under the filter cover news, style, beauty, and movement.

AI Disclosure Rules

The platform’s rules mandate users to label convincing AI-made content, and it forbids harmful AI impersonations of public figures or crisis events. Any realistic artificial content that is without a tag can be removed under its terms of service.

Additionally, the service will now apply an AI-generated tag to content produced via its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This measure is aimed to stop users from attempting to evade the labeling process.

Educational Initiatives

The platform is furthermore establishing a $2m AI literacy fund for specialists and organizations to produce learning resources about using AI responsibly. This initiative will support non-profit groups focused on teaching computer science.

Platform Protection

The platform has supported its content review process, following debate over proposals to cut jobs for numerous content moderators in Britain. The company is expected to eliminate a significant number of roles in its user protection department in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.

A company official stated that people-led review would remain essential, but AI can protect employees by removing the most distressing content before it is viewed by staff. The platform stated a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to the use of its machine learning processes.

It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
Written by

Joshua Moore

Elara Vance is an interior designer and lifestyle writer with over a decade of experience in home decor and sustainable living.

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